MarketBalance is a two-part sales management tool consisting of MapInfo modeling software and consulting services. The integration of data combined with MapInfo consulting services enables clients to establish specific criteria for an ideal business prospect based on market potential.
With MapInfo MarketBalance, communications companies can improve their knowledge of business customers and prospects in order to increase business sales. By integrating current customers and prospects with third party, industry-specific data, companies can uncover new or untapped customers as well as the infrastructure and demographics to support new product launches.
In order to find the best customers, MarketBalance provides the ability to look at the sales territory on a large scale via advanced visualization mapping capabilities to manage sales channels and respond faster to changing market conditions. Companies have the ability to realign the sales force proactively to bring underperforming territory sales to an optimum level.
"MarketBalance is a powerful B2B sales optimization tool for the communications industry," said Chris Cherry, director of communications industry strategy. "MarketBalance enables the communications industry to align business clients, prospects and resources. Using MarketBalance, clients have the ability to target their sales resources to focus on those customers and prospects that will provide the best returns for their business."
About MapInfo Corporation
MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, N.Y., MapInfo is on the World Wide Web at www.mapinfo.com.
MapInfo and MarketBalance are trademarks of MapInfo Corporation and/or its subsidiaries and affiliates.
Of Note
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading "Risk Factors." MapInfo takes no responsibility to update any forward-looking statements.
Contact:
MapInfo Corporation
Angela Girard
(518) 285-6000
Email Contact
or
Schwartz
Communications
Naomi Cohen
(781) 684-0770
Email Contact