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I used this book to learn the GIS software 4 years ago and found it so useful that I continue to keep it at my desk as a reference book. I agree that it is extremely well written, easy to follow, and contains loads of helpful hints. The tutorials start off basic enough for any novice, but cover the most advanced GIS analysis topics by the end of the book. The book emphasizes both pragmatic data collection and analysis, as well as creating attractive presentable maps. I recently upgraded to ArcMap 9.3 and bought the accompanying tutorial workbook, which has some valuable upgrades of its own. I would strongly recommend this series to anyone interested in learning the ArcMap GIS software (and let's face it, ESRI is the only GIS software developer for all intents and purposes), whether it is for classroom or personal use!