As we headed into HxGN Live 2013 two weeks ago, I was reminded of how many people don’t really understand what we do for a living. To the layman, the geospatial sector can seem very complicated, and when you mention geospatial data processing, image compression or photogrammetry, people’s eyes tend to glaze over.
I believe there are better ways to communicate the power of geospatial solutions, and it comes down to thinking about our human senses and we use them on a day to day basis – something we all fully understand.
As humans, we continually take in information through all of our five senses. Our senses continually collect information about the change we experience. This sensory information is processed by our perception in ways that allow us to decide and act. Our perception identifies, organizes and interprets the information our senses collect. For example, if you are crossing a road and your eyes sense that a truck is bearing down on you, your brain will process the information very quickly and tell you to act (i.e., jump back on the street curb).
By having the ability to process data through our senses, we are able to make smarter decisions that will keep us safer. At Intergraph, along with the other Hexagon companies, this is precisely what we do: help organizations see, process and act upon information for smarter decision-making.