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 Dynamic Panoramic
Mladen Stojic, President of Hexagon Geospatial
Mladen Stojic, President of Hexagon Geospatial
Dynamic Panoramic is a column by Mladen Stojic, President of Hexagon Geospatial. Mr. Stojic is a renowned geospatial industry expert who shares his insights into how geospatial information is increasingly being used to drive critical decisions in organizations of all sizes.

Using the Human Senses to Fully Understand the Geospatial Sector

June 20th, 2013 by Mladen Stojic, President of Hexagon Geospatial

As we headed into HxGN Live 2013 two weeks ago, I was reminded of how many people don’t really understand what we do for a living.  To the layman, the geospatial sector can seem very complicated, and when you mention geospatial data processing, image compression or photogrammetry, people’s eyes tend to glaze over.

I believe there are better ways to communicate the power of geospatial solutions, and it comes down to thinking about our human senses and we use them on a day to day basis – something we all fully understand.

As humans, we continually take in information through all of our five senses. Our senses continually collect information about the change we experience. This sensory information is processed by our perception in ways that allow us to decide and act.  Our perception identifies, organizes and interprets the information our senses collect. For example, if you are crossing a road and your eyes sense that a truck is bearing down on you, your brain will process the information very quickly and tell you to act (i.e., jump back on the street curb).

By having the ability to process data through our senses, we are able to make smarter decisions that will keep us safer.   At Intergraph, along with the other Hexagon companies, this is precisely what we do:  help organizations see, process and act upon information for smarter decision-making.

This mission was further reinforced in my mind at HxGN Live 2013.  I had the unique pleasure of interacting with our users and partners, as well as my colleagues from around the world.  By having all of these key stakeholders in one place, we were able to get the vital customer feedback, which will shape our 2014 offering.

In addition, we were able to shine a light on one of our key geospatial customers, Christchurch City Council, with the 2013 Icon Award.  The Council’s GIS team played a vital role in providing up-to-date city maps to aid in the rescue and recovery work in the wake of the earthquakes that devastated the region.

Clearly, Christchurch City Council is a prime example of how, especially in the wake of a natural disaster, organizations need to rely on their five senses to drive the decisions that will ultimately save lives.  From the sensors all the way down to the first responder in the field, it is possible to have one industry partner that can be all of these senses.

And, with the rise of natural and man-made disasters, it is clear that organizations need to make sure that their senses are sharp at all times.

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