With a new product release, you want the world to understand and experience its significance and value. With Intergraph Geospatial 2013, we launched more than one or two products. We launched a complete portfolio of products, touching every area of the geospatial workflow. We believe that this technology is the force behind smarter decisions, with relevance to organizations around the world.
Many organizations solely rely on marketing and communications efforts to update the marketplace on new product developments. However, Intergraph is taking it one step further by actually going on the road in support of the Intergraph Geospatial 2013 launch. This month, we are launching our world tour – a global roadshow that brings Intergraph Geospatial 2013 to key cities.
The first event took place on January 11, 2013, in Calcutta, India. Next week, we have a large event planned in conjunction with India Geospatial Forum. With additional events planned throughout India, and the world tour continuing across North and South America, Europe, Africa, and Asia Pacific, the tour will provide a means to experience and share the excitement and significance of this release with our customers and partners directly.