Business Intelligence (BI) and Geographic Information Systems (GIS) has been fusing over the last couple of years. Why are we seeing this fusion and, perhaps more importantly, why is this something beneficial to analysts? The simple answer is that data displayed using map visualization, when compared to basic charts, is visually more powerful.
Did you know that over 80% of business data has some kind of location component? It’s no wonder why Cognos, MicroStrategy, Business Objects and Information Builders have invested in mapping technology, specifically Esri’s mapping technology, to integrate location analytics seamlessly into their solutions. Even SAS and Tableau have built integration points in their products that can consume and produce geospatial intelligence. So what’s the point? The point is that when 80% of all your data has some kind of location component, it makes sense to visualize the data geospatially. (more…)