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“Location, Social, and Mobile – The Key Foundations of a Marketplace Model”, Leah Busque @ Where 2012

Wednesday, April 4th, 2012

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Leah Busque gave this presentation at the 2012 Where Conference in San Francisco this week.

A true visionary, Leah originated the phrase, “service networking,” a now industry-wide term describing the productive and service power of a web-based social networked community. In the fall of 2008, while trying to figure out how to juggle dinner out with her husband, Kevin, and buying dog food for her 100-pound yellow labrador retriever, Kobe, Leah’s flash of inspiration resulted in her registering the domain name from her iPhone, and mapping the entire business model in her head prior to their meal. Eighteen months later, the company is flourishing, and has expanded and evolved into


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