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Susan Smith
Susan Smith
Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »

Tweeting for discounts

 
August 17th, 2009 by Susan Smith

Today I noticed that two geospatial companies had made press announcements regarding their presence on Twitter:

1) Spatial Data Integrations, Inc. (SDI),  utility mapping, software development and comprehensive GIS solutions provider, is pleased to announce it is now on Twitter. Thanks to Twitter, both clients and prospects can easily track SDI’s geospatial projects, services and product updates.

2) Airborne 1, LiDAR and oblique imagery remote sensing services provider, is now on Twitter, providing clients with a unique, cutting-edge way to save money on their mapping projects.

Anyone can follow Airborne 1 on Twitter to find out at any given time where Airborne 1’s many LiDAR sensors and oblique cameras are positioned. Clients who have potential projects in those areas can then contact Airborne 1 to take advantage of steep “roadshow” discounts.

What interests me about these announcements is that the Spatial Data Integrations is its assumption that potential customers would seek out their most recent announcements and services on Twitter, rather than on their website. Perhaps, because some websites are not updated as often as one can post an announcement on Twitter, this could be a valuable venue for vendors.

The second, Airborne 1, appears to offer a great way to let customers know the location of LiDAR sensors and oblique cameras so they can then save money in getting a discount when the sensors and cameras are in their areas of interest.

It will be interesting to see what other companies will find interesting uses for a Twitter prsence, rather than other more “traditional” avenues.

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