According to the New York Times, “America’s first Twitter Christmas got under way in earnest on Friday. Across the land, retailers and their customers used the social networking site to talk to one another about bargains, problems, purchases and shopping strategies.”
The article gave an example of a woman who had bought a navigation system that didn’t work. She sent a tweet to Best Buy’s Twitter account and within minutes, they had customer support helping her with the problem. Customers also reported useful information on what parking lots in what malls were full, with advice on where it was best to park to get to certain store locations.
I went to Twitter to check this out. Most of Twitter regarding retail was devoted to trivial comments such as, “I got this great sweater at…”
Retailers’ messages are viewed by Twitter users who “follow” the retailer, basically this means the retailer’s posts show up on their Twitter home page when they log in.
This may be useful for Cyber Monday shoppers.