Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
Yellowfin Business Intelligence offers new location intelligence dimension
March 1st, 2010 by Susan Smith
The market is ripe for Yellowfin Business Intelligence which offers new location intelligence, allowing inbound call data from customers to be analyzed as easily as their web data. The integrated Business Intelligence and Location Intelligence solution makes greater use of spatial data and targets customers like Jet Interactive, Australia’s leading inbound number provider. This company has integrated Yellowfin BI and LI to its Call Tracker solution. The system uses GIS to facilitate the visualization of customers’ call data and regional statistical and demographic data in conjunction with standard tabular data.