Open side-bar Menu
 GISCafe Voice
Susan Smith
Susan Smith
Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »

Location no?

August 30th, 2010 by Susan Smith

Not everyone is embracing location based services, according to an article in Sunday’s New York Times.

Matt Galligan, CEO of SimpleGeo, a location technology company that sells technology to companies who build apps, said that sharing location becomes a simple cost-benefit analysis for most people. So for them there must be some kind of incentive to share specific information, like for shoppers receiving points or coupons.

Location services are catching on more quickly with young people, who have grown up posting personal information online, according to the article. “The magic age is people born after 1981,” said Mr. Altman of Loopt. “That’s the cut-off for us where we see a big change in privacy settings and user acceptance.”

According to Forrester Research, only 4 percent of Americans have tried location based services and 1 percent use them weekly. These statistics show that men comprise 80 percent of those users, with 70 percent between the ages of 19 and 35.

Technology Aside, Most People Still Decline to Be Located

, Claire Cain Miller & Jenna Wortham

August 29, 2010, The New York Times (registration required)




Related posts:

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *



Canon: oce crystalPoint
Teledyne Optech
Bentley: -YII 2018 Awards

Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise