Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
Esri ZIP Code Lookup tool lets you learn about local population
January 17th, 2011 by Susan Smith
Not exactly new, but notable is Esri’s ZIP Code Lookup tool that allows anyone to enter a ZIP Code in the U.S. and learn about those who live in that area.
Demographic and market information such as income, employment, vehicle preferences, and leisure activities are among the data the tool will display.
To use the tool, the user enters a ZIP Code, then the browser-based Silverlight application instantly generates three of what is known as Tapestry segments for the area in question. Esri’s Tapestry Segmentation system classifies U.S. residential neighborhoods into unique market segments that are based on socioeconomic and demographic data.