Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
Apple acquisition of C3 Technologies for 3D mapping
November 17th, 2011 by Susan Smith
In October, Apple publicly announced its acquisition of its third mapping company since 2009 when it acquired C3 Technologies. C3 Technologies is a 3D mapping technology, Apple’s second acquisition of 3D mapping, after Poly9 was acquired last year.
Although it has just been announced, the acquisition actually occurred last year and is said to be worth around $240 million. The acquisition is expected to change Apple’s relationship with Google Maps, from which it outsources technology for its GIS mapping technology. This could ultimately really change mapping on the iOS platform.
Some pundits call C3 Technologies’ mapping solutions “Google Maps on steroids,” as the video shows.
Apple said that it is working on a crowdsourced traffic database to improve its traffic mapping service and speculation suggests that they will use their mapping database provided by Placebase, another of their acquisitions. This would mean cutting ties with Google, but that shouldn’t be happening any time soon as Apple recently renewed its partnership with Google.
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