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Susan Smith
Susan Smith
Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »

Location Intelligence offers insight into customers

 
September 18th, 2012 by Susan Smith

Location intelligence (LI) and near field communication (NFC) are helping marketers to get to know their customers in a way they never could before.

NFC and Location Intelligence – Direct Marketing

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