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Susan Smith
Susan Smith
Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »

Maps and mobile services are a winning combination

June 12th, 2013 by Susan Smith

Two articles in The New York Times point to the importance of maps and mobile services this week.

A screen shot of the Android version of Waze, a social mapping service used by millions of drivers around the world.

“From Facebook to Foursquare, Twitter to Travelocity, the companies that seek the attention of people on the go rely heavily on location to deliver relevant information, including advertising.

Maps that are dynamic, adapting to current conditions like traffic or the time of day, are the most useful of all.

The importance of such maps to mobile services helps explain why Google is deep in negotiations to buy Waze, a social mapping service used by millions of drivers around the world, for more than $1 billion. Although a final agreement has not yet been struck, people with knowledge of the discussions say that an acquisition could be announced as soon as this week.”

As it turned out, today’s article Google Buys Waze for $1 Billion The New York Times, brings this acquisition to the forefront.

 Maps that live and breathe data The New York Times

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Categories: Google, mobile

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