Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
Pitney Bowes announces Spectrum Spatial platform
May 13th, 2014 by Susan Smith
James Buckley, Pitney Bowes senior vice president and general manager, Location Intelligence, spoke to GISVoice this week about the recent launch of the Spectrum Spatial platform, built on MapInfo technology, that delivers advanced location intelligence for businesses to manage and deliver location data centrally.
“With this release we are ensuring we can deal with GIS clients who have enterprise requirements beyond the analytic use capabilities provided by MapInfo Professional and other products,” said Buckley. “The release of Spectrum Spatial brings together our mapping and spatial analytics, routing and geocoding into a single platform, and also incorporates data quality capability as well. It enters verification, ensuring you get that geocoding accuracy and results as well as new capabilities such as business intelligence integration where we support integrating 8 different intelligence systems as well as Microsoft Excel. It also incorporates an out of box mapping app so that when you install the Spectrum Spatial Server it will also install that mapping app that will have all the functionality you’d expect to allow you to view and interact with maps that you need to in a friendly way.”
This new release will appeal to those who are working on tablets and smartphones who need relevant location information to communicate with their customers. The consumerization of GIS requires that non-GIS experts be able to use location-based applications and services, and also build them.
The goal of Spectrum Spatial is to marry organizational data with location data to help businesses make better decisions regarding performance and customer trends.
One of Pitney Bowes’ large customers is Domino’s Pizza Enterprises that has implemented Spectrum Spatial in New Zealand and Australia to boost productivity and increase revenues for their company.
According to the press release, over 80% of all business data has a location component to it and the following is just a sampling of how companies can apply Spectrum Spatial solutions to their business needs:
Highlights from the new version of Spectrum Spatial include:
According to Buckley, the most important highlight of Spectrum Spatial is the fact that the powerful user-friendly geoprocessing capabilities can be used by non-GIS business analysts, and it has the location intelligence information to enable BIU geospatial information, and out-of-the-box web mapping capability that allows users to interact with spatial data very quickly.
“So from GIS standpoint, we’re aiming to deliver on the promise of location intelligence that the GIS industry has been making for a long time,” said Buckley. “Spectrum Spatial allows GIS capability to be democratized across the enterprise in a way that hasn’t been done before.”
Pitney Bowes also announced a partnership with SAP to provide integration for their SAP HANA spatial database.