Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
Reaching the mobile user with Moasis
October 8th, 2014 by Susan Smith
Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:
“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”
Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.
Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.
The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.
For location targeting the Moasis GeoGrid is designed to reach the mobile consumer, where they are. Historically, users have constructed a geofence around the areas they want to track performance on, using circles. You can grow or shrink a circle in a geofence as performance changes. With GeoGrid,coverage the area is defined by cells, and you can optimize the performance of each cell as that data is stored so you can track its performance better.
Categories: ArcGIS, ArcGIS Online, cloud, data, Esri, Esri UC 2014, field GIS, geocoding, image-delivery software, iPhone, location based sensor fusion, location based services, location intelligence, Moasis, Tapestry data