Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
Pitney Bowes Location Meets Big Data = Location Analytics
September 26th, 2017 by Susan Smith
Pitney Bowes data and software solutions today announced a major expansion of their solutions, adding location to Big Data to perform location analytics, to give organizations a better understanding of their customers. The announcement is three-pronged: Big Data Module for the flagship solution Spectrum, Addressing and GeoEnrichment Data Portfolio and Conform Solution Suite.
As a result of the huge amount of data generated via mobile devices, social media, sensors, and transactions, Gartner forecasts that 8.4 billion connected things will be in use worldwide in 2017, up 31 percent from 2016, and will reach 20.4 billion by 2020. This sets the stage for the need for powerful location tools for both business and government going forward.
Big Data Module for Spectrum
The expansion highlights an update to Pitney Bowes flagship solution Spectrum, a new Big Data module which incorporates address, location and customer data information to create a single view of a customer; unique customized data sets that organizations can deploy to supplement existing investments in business intelligence (BI) infrastructure that are now embedded directly into the SDK. The Big Data module provides the ability to validate and cleanse customer and location-based data natively within Apache Hadoop and Spark, before applying analytics. Clients benefit from the combination of market-leading address validation, GeoEnrichment and analysis to get more value from structured and unstructured data. For example, organizations can use these location-based insights to gain a 360-degree view of property to streamline the mortgage process, and property and casualty underwriting; offer coverage mapping for real-time mobile networks; and understand customers, merchants and ATM locations.
“Customers’ experience with Big Data frameworks brought them to ask us for this type of solution,” said Joe Francica, managing director, Geospatial Industry Solutions, Digital Commerce Solutions at Pitney Bowes. “Every implementation is different and some clients run on 10-50 nodes, it depends on the architecture they want.”
In working with insurance companies at the time of this writing, Pitney Bowes is processing a lot of data extrapolated to Florida; providing homes with records and developing risk profiles. Geocoding is used for attribution and GeoEnrichment. Big Data includes attributes such as property value, roof composition, wall composition etc. on the software side.
According to company materials, Pitney Bowes has partnered with several of the largest Big Data software providers, including Cloudera and Hortonworks, and certified its data quality and advanced geospatial capabilities on both Cloudera Enterprise and Hortonworks Data Platform to help bring their solution to market. In addition, the software provider has joined with Hortonworks Partnerworks in the Modern Data Solutions (MDS) partner program. These partnerships will enable clients that have invested in Big Data frameworks to add Pitney Bowes data quality and location capabilities to their data lakes and business processes.
Addressing and GeoEnrichment Data Portfolio
Pitney Bowes has spun off a new business called the Addressing and GeoEnrichment Data Portfolio that will include industry-specific data sets that organizations can easily deploy to gain a better understanding of their customers through Pitney-Bowes’ delivered flat files, or it can be done through Apache Hadoop or Spark.
On the data side, Pitney Bowes is releasing data sets based on their master location data. “180+ million U.S. addresses are appended on the data portfolio to that address fabric,” said Francica. “Customers don’t have to go through geocoding.”
To expedite the process of using these GeoEnrichment data sets, a quick search process using a Pitney Bowes proprietary and unique ID called pbKey, can be used. “It helps us retain some information about property, even if it is split, and/or changes ownership, because of its unique ID,” said Francica. “There are over 200 associated attributes appended to the pre-build data sets. This is on the data side of the business, with 24 pre-built data sets for insurance and real estate markets, with more data sets to be released later.”
Property information such as area demographics, proximity to hazards, availability of services make it possible for clients to create a more detailed record of their customers in relationship to their physical location.
Confirm Solution Suite
With U.S. infrastructure receiving a D+ rating from the American Society of Civil Engineers, state and local governments are pressed to find a way to replace or repair failing infrastructure while keep costs down and resources used efficiently.
The Pitney Bowes solution expansion includes the U.S. debut of the cloud-based Confirm solution suite, a popular infrastructure management solution that has an underlying GIS solution.
“The suite has 118 clients in the UK and is used by hundreds of government agencies supporting 45 percent of road infrastructure management there, as well as supporting more than 140 million citizens worldwide,” said Francica. “Confirm has 30+ modules and is a true solution for DOTs.”
Confirm will be offered to U.S. based public and private sector organizations, as an end-to-end integrated platform for managing asset data across all phases of the lifecycle, from current conditions records management to maintenance and future investment planning.
All legislative mandates for state Departments of Transportation (DOTs) require validations of value of their roads with a GIS specification process. MAP-21 creates funding for infrastructure and is now required to give a value to roads to procure funding. As an IoT-integrated and location-based solution, Confirm includes a reporting mechanism, SaaS solution, supports workforce mobility and legislative compliance such as MAP-21 and FAST. A global community of product users Li360 Collaboration Community gives clients access to support for “time-to-value and product innovation.”
From company materials:
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[i] Gartner Press Release, Gartner Says 8.4 Billion Connected “Things” Will Be in Use in 2017, Up 31 Percent From 2016, February 7, 2017
Categories: Big Data, cloud network analytics, data, drones, Esri, geocoding, geospatial, GIS, image-delivery software, indoor location technology, indoor mapping, LBS, lidar, location based sensor fusion, location based services, location intelligence, MapInfo, mapping, mobile, Pitney Bowes, Pitney Bowes Business Insight, sensors, transportation, UAV