R.J. Talyor, Geofeedia’s vice president, Product Management, spoke about the location intelligence company’s expansion of its platform for marketers with the new Geofeedia Ads, leveraging location data for highly targeted advertising. Geofeedia Ads provides valuable context for marketers to zero in on ads that are pertinent to particular audiences across social platforms.
Archive for the ‘analytics’ Category
Joe Francica, managing director of Geospatial Industry Solutions, Digital Commerce Solutions for Pitney Bowes talked about the company’s focus on the launch of horizontal location intelligence, while at GEOINT Symposium 2016 a week ago.
Monday’s keynotes at the GEOINT Symposium 2016 held this week in Orlando, Fla. began with an engaging view of global connectivity from global strategist and author Parag Khanna, author of Connectography, Mapping the Future of Global Civilization. His belief is that the world is at the beginning of the “connectivity revolution.” He asked the audience to consider how they might change the way maps are constructed in order to emphasize today’s global connectivity.
Those I spoke to at SPAR3D 2016 last week were amazed at the progress the 3D laser scanning/reality capture products had made over just one year. Many people attended in order to find out if the technology would be right for their organization and what it would entail in terms of a learning curve, and of course, how much it would cost.
Brian Goldin, CEO and founder of Voyager Search and formerly of Esri, recognizes that geospatial systems amass a tremendous amount of data. “A lot of solutions for helping people understand data haven’t evolved very well,” said Goldin. “By taking some modern web search technology and combining it with geospatial data, we can allow someone to install some software for dealing with their data without impacting their work in their existing IT environments.”