The four morning keynotes kicking off SPAR3D 2016 Expo and Conference in The Woodlands, Texas, Tuesday morning included Eddie Paddock, Engineering/VR Technical Discipline lead, NASA Johnson Space Center, Greg Bentley, CEO Bentley Systems, Inc., David Smith, CTO, Wearality, and Curtis Chan, technical evangelist, Autodesk.
Archive for the ‘Apple’ Category
Editorial Calendar 2016*
It looks as though Microsoft Corp. is moving into a paradigm shift with its move toward a $7 billion acquisition from Nokia to thrust it into the mobile market. Nokia will still remain a company after Microsoft buys the company’s handset business. While Microsoft is acquiring what Nokia is best known for, the Finnish company is holding on to two if its major businesses: networking and mapping. Microsoft has been hoping to take a slice of the mobile market from smartphone moguls Apple and Google, and meanwhile has been partnering with Nokia for three years.
Apple’s iPhone 5 maps aren’t anywhere near as good as Google’s Maps, according to an article in ZDNet, but it doesn’t seem to matter because the two companies needed to separate since they are competitors in the mobile mapping market. What may occur however, is that new options might be in the stars.
In October, Apple publicly announced its acquisition of its third mapping company since 2009 when it acquired C3 Technologies. C3 Technologies is a 3D mapping technology, Apple’s second acquisition of 3D mapping, after Poly9 was acquired last year.
Although it has just been announced, the acquisition actually occurred last year and is said to be worth around $240 million. The acquisition is expected to change Apple’s relationship with Google Maps, from which it outsources technology for its GIS mapping technology. This could ultimately really change mapping on the iOS platform.
Some pundits call C3 Technologies’ mapping solutions “Google Maps on steroids,” as the video shows.
Apple said that it is working on a crowdsourced traffic database to improve its traffic mapping service and speculation suggests that they will use their mapping database provided by Placebase, another of their acquisitions. This would mean cutting ties with Google, but that shouldn’t be happening any time soon as Apple recently renewed its partnership with Google.