During the week of November 17th, GISCafe Voice will run a special feature blog on the topic, “3D Cities: Envisioning Communities of the Future.”
Archive for the ‘geocoding’ Category
Ken Gorton of Esri talked about the GeoPlanner at Esri UC 2014 in the Plenary, mostly in relationship to the Jane Goodall Institute (JGI)’ s work in Africa with the great apes’ habitat.
GeoPlanner supports every step in the design workflow for Geodesign and is an addition to the ArcGIS platform. Built on ArcGIS Online, it leverages web maps and can be used in infrastructure design, public safety, and planning of all kinds. GeoPlanner can be put on the portal so everyone involved can use it.
Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:
“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”
Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.
Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.
The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.
Recently I spoke with Mosaik Solutions’ John Gilmer, VP, Data Integrity, Brian McNamara, product manager, Todd Cotts, director, Product Management and Matt Oak, manager GIS department regarding their business and recent announcements.
Satellite imagery has undergone a paradigm shift in the past couple of years.
The face of GIS and Geospatial education has changed dramatically over the past few years, with online courses being offered in numerous subjects, ranging from GIS fundamentals to Spatial Analytics and Geodesign. What is more phenomenal is that these courses reach out to all corners of the earth, making a GIS/geospatial education a possibility for almost everyone on the planet.
During the week of September 15th, GISCafe Voice will run a special feature blog on the topic, “Satellite Imaging.”
Tierney O’Dea Booker, spatial journalist in Support of Citizen Science, with USC Spatial Sciences Institute, gave a fascinating presentation at Esri UC 2014 in San Diego on how citizens can become involved in science, and contribute to data on sensitive projects. Her talk was entitled “Drones, Pigs, Maps and Oil.” Before coming to USC Spatial Sciences Institute, Booker was with NBC working with anchorman Tom Brokaw, and worked with Medic Mobile developing health technology for mobile phones.
“The most effective way to get involved in science is to do science,” said Booker. She got interested in data journalism while with Medic Mobile, and in spatial data through Ushahidi.