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Archive for the ‘iPhone’ Category

Reaching the mobile user with Moasis

Wednesday, October 8th, 2014

Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:

“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”

Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.

Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.

The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.

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Google acquires Jetpac iPhone app

Tuesday, September 23rd, 2014

Not to be outdone by some of Google’s larger acquisitions, Jetpac, a contextual image company, has been acquired by the search engine giant. What Google wants from Jetpac is their iPhone app that helps users find destinations using shared smartphone photos. It is also a very powerful crowdsourcing tool.

JetpacCityGuides_iPhone (more…)

From the President’s Cup to Interactive Recreation Map with ArcGIS Online

Monday, August 11th, 2014

In a technical session entitled “ArcGIS Online and Social Media,” two interesting speakers spoke about the use of ArcGIS Online and the use of social media to facilitate operations during an international golf tournament in a community and create an interactive map of a popular recreational region. Brandon Brown, GIS administrator, from City of Dublin, Ohio, spoke at the Esri User Conference 2014 on the topic, “Presidential GIS – ArcGIS Online’s Role in the 2013 President’s Cup.”

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Autodesk InfraWorks 360 Pro Debuts

Wednesday, August 7th, 2013

Paul McRoberts, vice president of Autodesk’s Infrastructure Business, talked this week about the company’s announcement today of Autodesk InfraWorks 360 Pro, that offers the latest 3D modeling, visualization and cloud-based collaboration technologies to address the estimated $30 trillion gap worldwide between desperately needed infrastructure and the funding required to deliver it.

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Indoor location applications in place by 2016

Thursday, June 27th, 2013

According to a report by ABI Research entitled, “Indoor Location Smartphone Applications,” the ecosystem necessary to drive mass adoption of indoor location applications will be in place by 2016.

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iPhone 5 buzz — not just when on vibrate

Thursday, September 13th, 2012

The iPhone 5 is accompanied by a lot of buzz, and some of that is pretty exciting. Customers of past iPhone models will be pleased to know that the iPhone 5 is made of all glass and aluminum, making it the thinnest yet. It measures 7.6mm thick, 18 percent thinner than previous iterations. It features “Ultrafast Wireless,” thanks to GPRS, EDGE, EV-DO, HSPA, HSPA+, DC-HSDPA and LTE.

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Facebook Search trembles in the wings

Tuesday, September 11th, 2012

Mark Zuckerberg, CEO of Facebook, practically announced that Facebook would have a search engine during the TechCrunch Disrupt conference in San Francisco. He also said that the last two years the company had wasted time building cross-platform mobile apps based on HTML5 rather than snappier, smoother native apps. He believes that more people will be using mobile than desktop applications, and is moving forward with that huge priority. They now have a native iPhone app that is based on code contributions to apps. He said he basically lives on his mobile phone himself.

  Facebook Search All But Announced by Mark ZuckerbergWired Magazine

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