Unmanned Aerial Systems is one of the disruptive technologies of this century. Whomever would have thought that small flying planes, that look very much like the hobbyist planes that people fly remotely, would someday take the role of carrier pigeons in delivering packages and also providing aerial surveillance, both on a government and citizen level.
Archive for the ‘location based services’ Category
Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:
“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”
Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.
Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.
The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.
Recently I spoke with Mosaik Solutions’ John Gilmer, VP, Data Integrity, Brian McNamara, product manager, Todd Cotts, director, Product Management and Matt Oak, manager GIS department regarding their business and recent announcements.
In response to recent catastrophic natural disasters such as the earthquake and tsunami in Tohoku, Japan in 2011, the hurricanes of the Gulf of Mexico, and the Colorado floods of 2013, the Pedestrian Evacuation Analyst software has been developed by USGS. The reason for the focus on pedestrians in evacuations is that during the brief period of time between the onset of a disaster and the arrival of the consequences of the event, citizens generally evacuate themselves without a government mandate, and they are usually on foot, across the landscape (according to Wood and Schmidtlein, 2012).
In cases where there is tremendous flooding or tsunamis, evacuation would be to higher ground but that isn’t always available. Evacuation modeling has revealed that some kind of vertical-evacuation structures may be good to have in a critical area.
Satellite imagery has undergone a paradigm shift in the past couple of years.
GISCafe Voice is running a Special Feature Blog on the topic of Unmanned Aircraft Systems (UAS) the week of October 20th. If you wish to have your company included, please let me know, Susan Smith at email@example.com The GISCafe UAS Questionnaire will be sent to all companies who offer UAV and UAS products and services, so that we may thoroughly cover all opportunities available. Or, you can print it yourself from this blog and email it to me.
The face of GIS and Geospatial education has changed dramatically over the past few years, with online courses being offered in numerous subjects, ranging from GIS fundamentals to Spatial Analytics and Geodesign. What is more phenomenal is that these courses reach out to all corners of the earth, making a GIS/geospatial education a possibility for almost everyone on the planet.