James Buckley, Pitney Bowes senior vice president and general manager, Location Intelligence, spoke to GISVoice this week about the recent launch of the Spectrum Spatial platform, built on MapInfo technology, that delivers advanced location intelligence for businesses to manage and deliver location data centrally.
Archive for the ‘location based services’ Category
In the latest edition of ABI Research’s quarterly Market Data “Location Technologies”, it looks like 2014 could be a breakout year for indoor location technologies in retail environments. Early adopters are shifting from trials to full-scale deployments of the technology, as they are entering the end of the three-year adoption cycle.
Low-cost BLE/iBeacons and Wi-Fi solutions are creating a wave of second generation start-ups to fuel new growth and use cases across all major verticals. This activity is estimated to result in over 30,000 indoor location installations in 2014.
Major grocery and pharmacy chains are really moving towards this technology, and adoption and resulting revenues for all indoor location technologies are available across 11 major verticals. In fast food, for example, a small percentage of improvement in queue lengths can translate to a savings of millions of dollars. Many chain stores are doing trials of the technology just to see if indoor location is right for them. (more…)
In an interview with James Fairweather, Vice President of Architecture, Technology and Experience for Pitney Bowes Inc., he answered the following questions about the new collaboration on IBM’s “BlueMix” platform-as-a-service. This collaboration is designed to develop new hybrid cloud location intelligence services that help businesses unearth deeper customer insights based on geography, enabling them to deliver more personalized services and contextually relevant experiences.
1) Can you tell me how hybrid cloud location services are different than other location based services?
“Applications that need to leverage big data-residing in both public and private clouds, especially real-time data and analytics, benefit from hybrid cloud location services. For developers, it’s a system that significantly reduces the time needed to create an application. For businesses, it’s a system which allows line-of-business users to easily create applications without needing a high level of technical know-how.
Maggie McCullough, President of PolicyMap, talked about the latest release of their product. The company has been around since 2007, and today’s release is a significant update, as not much has changed in the product since its inception.
PolicyMap is a one-stop-shop for a huge variety of public and commercial data (15,000 datasets), as well as the tools to map this data.
“PolicyMap is an online tool that allows anyone, particularly non-experts, the ability to easily make data rich maps on the web,” said McCullough. “Our customers are not GIS specialists or analysts. They tend to be public policy analysts and the end user who is really looking to understand data in a particular geography for specific purposes. So when we launched in 2007 we learned what people want to do with maps and the kinds of data they want access to. We have grown the business to include a lot of public users. We offer a lot for free, have a lot of government agencies, commercial organizations, a growing number of universities and non-profits.” (more…)
TomTom (TOM2) has announced a strategic partnership with worldwide indoor mapping leader, Micello Inc., extending the reach of its mapping products to include indoor venues.
TomTom’s business customers will now be able to use Micello’s pedestrian-friendly indoor maps and venue content with points-of-interest data worldwide.
From the press release: “The indoor mapping functionality means that step-by-step guidance can be integrated into daily life for a wide variety of venues, including shopping malls, airports and retail stores,” said Charles Cautley, Managing Director TomTom Maps. “By partnering with Micello our customers can now develop smarter apps and locations-based services helping users navigate with ease in and out of the car.”
As energy efficiency is of paramount importance these days, thermal survey maps can show hot spots and can identify where housing is not heated properly. This situation is called “fuel poverty” and is due to poor insulation or people simply wanting to conserve heat by not turning on the heat. The combination of thermal data with other datasets such as demographic data can help pinpoint buildings where this is the case.
The following are GISCafe Voice’s Geospatial Predictions for 2014. Some of them were on last year’s list, but continue on as important predictions for change in 2014. There was big change in 2014, in the delivery of products, demand for certain types of products such as for disaster recovery, tracking and restoration and mobile apps, as well as the coming of age of indoor location mapping. See if our predictions line up with what your predictions are for 2014!