Pitney Bowes data and software solutions today announced a major expansion of their solutions, adding location to Big Data to perform location analytics, to give organizations a better understanding of their customers. The announcement is three-pronged: Big Data Module for the flagship solution Spectrum, Addressing and GeoEnrichment Data Portfolio and Conform Solution Suite.
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In an interview with James Fairweather, Vice President of Architecture, Technology and Experience for Pitney Bowes Inc., he answered the following questions about the new collaboration on IBM’s “BlueMix” platform-as-a-service. This collaboration is designed to develop new hybrid cloud location intelligence services that help businesses unearth deeper customer insights based on geography, enabling them to deliver more personalized services and contextually relevant experiences.
1) Can you tell me how hybrid cloud location services are different than other location based services?
“Applications that need to leverage big data-residing in both public and private clouds, especially real-time data and analytics, benefit from hybrid cloud location services. For developers, it’s a system that significantly reduces the time needed to create an application. For businesses, it’s a system which allows line-of-business users to easily create applications without needing a high level of technical know-how.
In a conversation with John Fisher, CEO of Canadian-based DMTI Spatial, we discussed that company’s acquisition by mailroom solutions provider, Neopost. According to the press release, Neopost is progressively building a portfolio of new activities to enhance its offering and support its clients’ needs in areas of Customer Communications Management, Data Quality and Shipping Solutions, including logistics and traceability. Neopost has a direct presence in 30 countries, with 6,000 employees and annual sales of €1.1 billion in 2012. Its products and services are sold in more than 90 countries.
Neopost has been growing a software division around data quality for the past several years, and were looking for a company that had deep location expertise to add to the mix. They approached DMTI Spatial and they began working together, and eventually Neopost decided to acquire the location based data quality solutions company.