Pitney Bowes data and software solutions today announced a major expansion of their solutions, adding location to Big Data to perform location analytics, to give organizations a better understanding of their customers. The announcement is three-pronged: Big Data Module for the flagship solution Spectrum, Addressing and GeoEnrichment Data Portfolio and Conform Solution Suite.
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Joe Francica, managing director of Geospatial Industry Solutions, Digital Commerce Solutions for Pitney Bowes talked about the company’s focus on the launch of horizontal location intelligence, while at GEOINT Symposium 2016 a week ago.
James Buckley, Pitney Bowes senior vice president and general manager, Location Intelligence, spoke to GISVoice this week about the recent launch of the Spectrum Spatial platform, built on MapInfo technology, that delivers advanced location intelligence for businesses to manage and deliver location data centrally.