Six months ago the location-based augmented reality game Pokémon Go was released. Developed in partnership by Niantic and Google, it is really a data mining type of game developed for iOS and Android devices, where players can nab the historic Pokémon in their own local environments. The marriage of geospatial and augmented reality is a gamechanger for the geospatial industry, evidenced by just how many people can be reached with over 100 million Android downloads in the first month of its entry onto the market.
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Editorial Calendar 2016*
Michael Healander, founder of Geometri, spoke with GISCafe Voice about the evolution of that company, and the recent announcement from Geographic Information Services, Inc. (GISi) an Esri Platinum Partner, that its Board of Directors has formally approved the spin-off of its operating unit, GISi Indoors, as an independent company. The new business is named Geometri, LLC., Geometri is the name of their flagship indoor GIS software-as-a-service product.
Healander said he and Lee Lichlyter, CEO of Geometri and former CEO of GISi, are looking for strategic partners in the industry so they can grow faster. Geometri is still part of the GISi family but is now more of a holding company.
GISi was one of ten Esri platinum partners and now Geometri is part of the Esri startup program.
“The reason we got into indoor mapping,” said Healander, “Is we focused on the fact that when you go indoors you lose your navigation on your phone. And there’s a lot of opportunity as people spend money indoors. It’s hard to navigate, and we took on that problem. We built a platform and called it Geometri. We have taken complex pieces of technology to create indoor GPS, whether indoor maps, indoor routing or indoor search. We’ve taking the outdoor routing algorithms that we used in our main company and now we make them for indoor.”