October 8th, 2014 by Susan Smith
Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:
“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”
Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.
Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.
The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.
October 3rd, 2014 by Susan Smith
Recently I spoke with Mosaik Solutions’ John Gilmer, VP, Data Integrity, Brian McNamara, product manager, Todd Cotts, director, Product Management and Matt Oak, manager GIS department regarding their business and recent announcements.
September 25th, 2014 by Susan Smith
In response to recent catastrophic natural disasters such as the earthquake and tsunami in Tohoku, Japan in 2011, the hurricanes of the Gulf of Mexico, and the Colorado floods of 2013, the Pedestrian Evacuation Analyst software has been developed by USGS. The reason for the focus on pedestrians in evacuations is that during the brief period of time between the onset of a disaster and the arrival of the consequences of the event, citizens generally evacuate themselves without a government mandate, and they are usually on foot, across the landscape (according to Wood and Schmidtlein, 2012).
In cases where there is tremendous flooding or tsunamis, evacuation would be to higher ground but that isn’t always available. Evacuation modeling has revealed that some kind of vertical-evacuation structures may be good to have in a critical area.
September 15th, 2014 by Susan Smith
Satellite imagery has undergone a paradigm shift in the past couple of years.
September 11th, 2014 by Susan Smith
GISCafe Voice is running a Special Feature Blog on the topic of Unmanned Aircraft Systems (UAS) the week of October 20th. If you wish to have your company included, please let me know, Susan Smith at firstname.lastname@example.org The GISCafe UAS Questionnaire will be sent to all companies who offer UAV and UAS products and services, so that we may thoroughly cover all opportunities available. Or, you can print it yourself from this blog and email it to me.
September 8th, 2014 by Susan Smith
PDF3D 3D PDF conversion and publishing software has released their latest version update with more features of their advanced PRC technology for GIS users. The development timeframe has been speeded up to bring this technology to market early.
September 4th, 2014 by Susan Smith
Jon Skiffington, LizardTech director of Product Management, spoke to the GISCafe Voice about the latest release of GeoGofer, LizardTech’s latest software solution for finding geospatial imagery quickly and efficiently, regardless of where it is located is now available for only $250.