Susan Smith has worked as an editor and writer in the technology industry for over 16 years. As an editor she has been responsible for the launch of a number of technology trade publications, both in print and online. Currently, Susan is the Editor of GISCafe and AECCafe, as well as those sites’ … More »
October 8th, 2014 by Susan Smith
Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:
“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”
Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.
Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.
The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.
Read the rest of Reaching the mobile user with Moasis
October 3rd, 2014 by Susan Smith
Recently I spoke with Mosaik Solutions’ John Gilmer, VP, Data Integrity, Brian McNamara, product manager, Todd Cotts, director, Product Management and Matt Oak, manager GIS department regarding their business and recent announcements.
Mosaik Solutions Coverage
Read the rest of Mosaik Solutions: from roaming guides to GIS and core analytics
September 25th, 2014 by Susan Smith
In response to recent catastrophic natural disasters such as the earthquake and tsunami in Tohoku, Japan in 2011, the hurricanes of the Gulf of Mexico, and the Colorado floods of 2013, the Pedestrian Evacuation Analyst software has been developed by USGS. The reason for the focus on pedestrians in evacuations is that during the brief period of time between the onset of a disaster and the arrival of the consequences of the event, citizens generally evacuate themselves without a government mandate, and they are usually on foot, across the landscape (according to Wood and Schmidtlein, 2012).
In cases where there is tremendous flooding or tsunamis, evacuation would be to higher ground but that isn’t always available. Evacuation modeling has revealed that some kind of vertical-evacuation structures may be good to have in a critical area.
Read the rest of The Pedestrian Evacuation Analyst software from USGS is here
September 15th, 2014 by Susan Smith
Satellite imagery has undergone a paradigm shift in the past couple of years.
Airbus MOJ Tracker
Read the rest of Special Coverage: Greater Clarity from Space — Update on Satellite Imagery
September 11th, 2014 by Susan Smith
GISCafe Voice is running a Special Feature Blog on the topic of Unmanned Aircraft Systems (UAS) the week of October 20th. If you wish to have your company included, please let me know, Susan Smith at email@example.com The GISCafe UAS Questionnaire will be sent to all companies who offer UAV and UAS products and services, so that we may thoroughly cover all opportunities available. Or, you can print it yourself from this blog and email it to me.
Read the rest of New indepth coverage for October: Unmanned Aerial Systems (UAS)
September 8th, 2014 by Susan Smith
PDF3D 3D PDF conversion and publishing software has released their latest version update with more features of their advanced PRC technology for GIS users. The development timeframe has been speeded up to bring this technology to market early.
LiDAR draped over hills
Read the rest of PDF3D conversion and publishing software addresses merging GIS and CAD data from diverse sources
September 4th, 2014 by Susan Smith
Jon Skiffington, LizardTech director of Product Management, spoke to the GISCafe Voice about the latest release of GeoGofer, LizardTech’s latest software solution for finding geospatial imagery quickly and efficiently, regardless of where it is located is now available for only $250.
Read the rest of LizardTech’s GeoGofer finds, organizes and tracks geospatial imagery
September 2nd, 2014 by Susan Smith
Five-year-old Uber, a company whose expertise is in getting you from one location to another, wants to add the service of how to deliver goods to people’s homes also.
Recently Uber announced Uber Corner Store, a pilot program which is a service that would enable Uber users in the Washington D.C. region to order grocery or pharmacy items such as toothpaste delivered from local stores, much like some mom-and-pop stores used to make home deliveries. The pilot is expected to only last for a few weeks, but signals what the long term vision of the company is. This would put Uber at more than a location company to a bonafide logistics company.
Uber CEO Travis Kalanick’s idea of the Corner Store could position the company in direct competition with the two superpowers Google and Amazon, who have been going after that same-day delivery market for a number of years. The on-demand economy is growing and both companies have their version of instant gratification for that economy. The other part of that is to keep shoppers engaged in their one service so they don’t shop elsewhere. Google has added new retailers to its Shopping Express offering. Amazon expanded it’s Get It Today service to six new locations.
Uber has not figured out a way to make this service earn money, and currently the service is free for customers. Uber has an advantage in that it has been in the forefront of educating users to treat their smartphones like “remote controls” so that they can get anything by using an app or just touching a button on their mobile device.
Read the rest of Uber may be taking on Google and Amazon