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Posts Tagged ‘Analytics’

Acxiom spearheads mapping and collecting consumer data

Tuesday, June 19th, 2012

The Conway, Ark., company Acxiom Corporation that not many have heard of has more than 23,000 computer servers that are collecting, collating and analyzing consumer data.

Acxiom is at the forefront of the multi-billion dollar industry of database marketing. According to the article in The New York Times, its servers process more than 50 trillion data “transactions” a year. Company executives have said its database contains information about 500 million active consumers worldwide, with about 1,500 data points per person. That includes a majority of adults in the United States. Such large-scale data mining and analytics — based on information available in public records, consumer surveys and the like — are perfectly legal.

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Technologically Enabled Design and Assessment of Urban Form

Tuesday, March 20th, 2012

Keith Besserud, AIA, is the director of BlackBox, a research-oriented computational design resource within the Chicago office of Skidmore Owings & Merrill (SOM). With design partner, Ross Wimer, Keith set up the BlackBox studio in 2007 to lead the development and integration of advanced computational concepts within the multi-disciplinary design processes of the office. This includes reviewing computational tools used in architecture and how they apply in urban design.


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2012 Predictions: Esri on Social Media, Business Intelligence and Analytics, the Cloud and more

Friday, February 3rd, 2012

Social Media and Authoritative Citizen Data
Crowdsourced data, initially met with skepticism and concern by the geospatial community, is now going mainstream. GIS practitioners have long been the keepers of “authoritative” data, and are now beginning to take crowdsourced data very seriously.  This is in large part due to the tremendous utility of crowdsourced data we’ve seen during responses to recent disasters. Crowdsourced data enriches GIS, and Esri is constantly looking at how our users can use, manage, interpret, and incorporate it into their work.

The Cloud
With the advent of cloud computing as a new platform, geospatial applications in the cloud are driving a powerful new modality for GIS.  With it, there is an opportunity to reinvent the way the GIS application is built and consumed, as well as influence the discovery and availability of spatial data and geospatial analyses.

Cloud computing provides the potential for access to and publication of dynamic data.  This includes the consumption of real-time information for analyses and modeling, which can then be leveraged in applications that serve multiple purposes and audiences.  Esri is seeing this more with disaster response operations that are standing up mission-critical geospatial applications hosted in the cloud.  With access to seemingly unlimited compute capacity using cloud infrastructures, analytical calculations can be performed in a fraction of the time as traditional processes, which may potentially offer more economic viability as a result of the economies of scale that the cloud affords.
This may seem only attractive to small- to medium-sized businesses, educational institutions, non-profits, and startups.  But as cloud computing moves increasingly into mainstream operations for business, the potential for cloud-hosted content and cloud-delivered content is becoming a significant reality for organizations, regardless of size. For a geospatial technologist, cloud GIS can ideally mean that data is always available, always accessible. For the mobile worker, the cloud offers an expansive field to speed workflow productivity and collaboration. Shared data and applications in the cloud can be immediately accessed to discover, view, edit, save changes and invoke geoprocessing functions for on-demand results.

Esri recognizes the opportunities that cloud computing can afford the geospatial professional and technologist.  As such, we intend to continue to invest significantly in research and development of cloud-based solutions and services across multiple vendors to satisfy the requests by the geospatial community, and to foster growth of GIS into industries and within communities that may have not been cultivated as yet.

It is important to underscore that our current attention to the cloud does not forego interest and investment in on-premises desktops, servers and mobile applications.  Rather, the cloud is another enabling platform to help complement and augment an organization’s sales, marketing, and technology portfolio capabilities.

Business Intelligence and Analytics
Commercial/business applications of GIS have long lagged behind more traditional GIS applications such as planning, government, and environment.  But we are starting to see GIS reach much deeper into the business arena due to the focus on integration of GIS with enterprise resource planning (ERP), business intelligence (BI), data warehousing, and enterprise content management (ECM) applications. The majority of these integrated applications let end users work either in their business application environment or the GIS environment, so they are not disruptive to existing enterprise workflows.

Esri’s approach in this arena has been to partner with companies who have deep expertise in their respective BI, ERP, and ECM environments. We also recently acquired SpotOn Systems, a company that brings interactive mapping to IBM Cognos business intelligence applications. By making it easier to unite Esri’s spatial analytics, data, and maps with IBM Cognos BI, we think that this acquisition provides business users of GIS with the analytic element that has long been missing.

Real Time Access with Accela Analytics

Monday, October 10th, 2011

The upcoming version of Accela Analytics government application for the iPad was right on target with the current discussion at Esri User Conference 2011 this year. Although it is not news that GIS maps are now available on all types of devices, Accela offers the next step with analytics for business analysis and management with Accela Analytics. “We are really empowering government workers, decision makers and team leaders so they can have access to data wherever they are,” said public relations director, Paul Davis. “With the forthcoming version of Accela Analytics we have put all those Esri overlay maps in.”

Accela Analytics for the iPad

 

Accela Mobile 311™ is a native iPhone/iPad app that enables citizens to request services or report incidents to local government, from wherever they are. It connects directly to an agency’s Accela Automation system and routes requests to the appropriate responders. Accela Mobile 311 is available directly from Accela for local governments to brand with their name/logo and offer to their citizens via Apple’s App Store.

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