Posts Tagged ‘ArcGIS’
Wednesday, October 8th, 2014
Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:
“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”
Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.
Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.
The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.
Friday, October 3rd, 2014
Recently I spoke with Mosaik Solutions’ John Gilmer, VP, Data Integrity, Brian McNamara, product manager, Todd Cotts, director, Product Management and Matt Oak, manager GIS department regarding their business and recent announcements.
Mosaik Solutions Coverage
Thursday, September 4th, 2014
Jon Skiffington, LizardTech director of Product Management, spoke to the GISCafe Voice about the latest release of GeoGofer, LizardTech’s latest software solution for finding geospatial imagery quickly and efficiently, regardless of where it is located is now available for only $250.
Tuesday, July 22nd, 2014
The Exhibit Floor reveals industry trends, as vendors respond to requests of their customers with timely products and services. The emphasis at Esri UC 2014 was on data and apps, reflecting the trends discussed in Monday’s Plenary session. Global data, the mining of crowdsourcing data, spatial analytics to business users, the launch of WorldView-3 that will open up worlds of data previously unable to be explored – are just a few of the exciting areas covered in the exhibits and special vendor presentations.
This year marked the 22nd Esri conference for veteran company TomTom, which derived originally from the company GDT and later TeleAtlas. According to John Cassidy, vice president of sales and James Pardue, licensing, TomTom’s focus has evolved from the original interest in making Census data better back in the GDT days, to spatial navigation in the present day. Hardware, analytical, navigation and spatial are the primary areas of their business.
“Everyone wants global data,” said Cassidy. “TomTom is heavily invested in the crowdsourcing model.”
Cassidy said that in 2013, 6 billion pieces of information per day were processed by TomTom. In 2014, already 9 billion pieces of information per day have been processed. Their focus has become quality accuracy and quality control.
“Real world users are more valuable,” said Cassidy. “A lot information is gathered using smartphones.”
Thursday, June 5th, 2014
Esri has released CityEngine 2014, the latest version of its advanced 3D GIS urban design software. It is interesting to note that the software is now available in 3D applications that are generally considered part of architectural design and visualization applications.
It demonstrates that this is where Esri may anticipate CityEngine to end up rather than within the traditional geospatial marketplace. Its browser-based capabilities will make it easy for geospatial professionals to access what they need from the architectural design and urban planning aspect of big 3D city design projects, however.
Esri offers a free, 30-day CityEngine trial. The design tool integrates with the ArcGIS platform. Greater interoperability has been built into the latest version, which increases design potential. Developers have also strengthened the product’s stability, enhanced street creation functions, and added an open-space tool for more accurate architectural design.
New features in CityEngine include the library of design rules for facades, buildings, and streets. These preconfigured rules make it possible for users to spend more time designing models and less time coding the rules for them. To add another level of realism to the model, developers can use CityEngine SDK sample plug-ins to interact with the popular game engine Unity or other 3D software such as Maya. Developers can find these samples and download the CityEngine SDK at GitHub. (more…)
Friday, May 16th, 2014
George Demmy, CTO, TerraGo answered some questions for GISCafe Voice about the company’s recently announced TerraGo Workgroups, a subscription bundle that brings GeoPDF collaboration capabilities to smaller groups with flexible, cost-effective plans that meet their special requirements.
Monday, March 24th, 2014
LizardTech will showcase its Express Server® 9 software at ASPRS 2014 in Louisville, Kentucky this year. Express Server is an image-delivery software for compressed raster imagery, including multispectral imagery.
In the latest version is the ExpressZip web application for exporting imagery straight from the web browser as well as offering improved upgrade functionality. The process of migrating all image catalogs automatically is part of the upgrade functionality, making it easier for users to install their new version of Express Server. They won’t have to manually update all their catalogs during upgrade. Also, Express Server integrates with third party applications such as ArcGIS Server to speed up the delivery of raster imagery.
Wednesday, July 17th, 2013
Big data and services to manage big data were among the hot topics of Esri UC 2013. Companies that provided these opportunities were in large part Esri partners.
As a result of the cloud and mobile/location intelligence, we can now ingest data that previously required an enormous amount of effort to be made usable. The question still remains as to who is qualified to access the data, but data now breaks out of its previous stagnancy with the growth of technology potential.
Who can use GIS now? Just about everyone.
Although the federal government was not well represented at the conference because of steep cutbacks, the products and services showcased catered to the federal, state and local governments, with disaster response, emergency preparedness, intelligence and other related fields. There is not a geospatial company out there that doesn’t tailor their application/server platform to that market.
Some of the companies visited that fall within these categories include:
DigitalGlobe FirstLook Premium Services
Tuesday, July 9th, 2013
The Esri User Conference 2013 Plenary Session kicked off yesterday morning with CEO Jack Dangermond recounting the various ways in which GIS is permeating the lives of people across the globe, and commending those GIS professionals in the audience who are instrumental in spreading that message.
According to Jack, there is more citizen involvement in the areas of disaster reporting, voting, and utility concerns. Story maps have proliferated in the past year and there is a new narrative for the Tour de France this week. Organizational portals, citizen data access, open data, government infrastructure, internal are just some of the areas that are growing in their use of GIS.
This year the “Making A Difference Award” was awarded to Jack (John) Wennberg, MD for looking at healthcare practices in terms of cost, outcomes, etc. based on location, in his book, “The Dartmouth Atlas of Health Care.”
The Enterprise GIS Award was presented to the Lands Department of the government of Hong Kong, accepted by Dominic Wai Ching Su,JP
The President’s Award was presented to Direct Relief, with Dorothy Largay, Board Member and Andrew Schroeder, Director of Research and Analysis. They invested in GIS four years ago and have impacted “millions of people” since. Direct Relief International used Esri technology to create an interactive online mapping application for Haiti relief efforts.
Wednesday, February 20th, 2013
A geomark is the recording of a localization on a map. According to Esri ”one Geomark identifies a particular geographical localization, which you wish to save and to reuse later”. A Geomark is equivalent to a GIS feature and can be stored in the .twz file format. That file format store features geometries, attributes, forms, blanks and attachments. Forms are GUI elements used in the PDF world to edit those feature attributes. GeoMark Export lets you export either selected or all visible features from all the feature layers selected and currently, all layers are enabled for editing in the PDF world and any hyperlinks or hot links present in ArcMap become attachments in the .twz file.
The following video talks about a collaboration between Esri ArcGIS and TerraGo using the Geomarks.