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Posts Tagged ‘geolocation’

New AutoCAD 2014 geolocation feature available

Tuesday, August 13th, 2013

Project Basejump for AutoCAD Map 3D 2013 and AutoCAD Civil 3D 2013 graduated from Autodesk Labs to become an AutoCAD 2014 Geolocation feature. Check out the video here:

Driving to and being in the mall may be new geo experiences

Monday, October 11th, 2010

This past week two geospatial stories have been featured in the Technology section of The New York Times. Although geospatial users may be accustomed to such announcements, it is noteworthy that they made the same major national newspaper within a week of each other:


1) Robotic drivers are being tested by Google’s Prius — drivers who don’t fall asleep at the wheel, get DUIs or speed or get traffic tickets.


How it works – LiDAR provides a continuously updated 3D map of the world at centimeter accuracy that extend for more than 230 feet around the car.

Four standard automotive radars with less resolution and greater range, three in front and one in the rear, are added to the LiDAR. A high resolution video camera is situated inside the car next to the rear-view mirror to detect street lights and moving obstacles like pedestrians and bicyclists. The Prius also has a GPS receiver and an inertial motion sensor.

Google Cars Drive Themselves, in Traffic, John Markoff, October 10, 2010, The New York Times (registration required)


2) Another interesting article featured in The New York Times in the past week highlighted indoor mapping and geolocation. We have been thinking of indoor geolocation with regard to military and Homeland Security applications, however, according to the article  – “A number of start-up companies are charting the interiors of shopping malls, convention centers and airports to keep mobile phone users from getting lost as they walk from the food court to the restroom. Some of their maps might even be able to locate cans of sardines in a sprawling grocery store.”


Finding Your Way Through the Mall or the Airport, With a Cellphone Map, Verne G. Kopytoff, October 11, 2010, The New York Times, (registration required)

Geolocation services help small businesses find customers

Thursday, October 7th, 2010

An article in yesterday’s New York Times highlighted how geolocation services are being used by small businesses to find customers.


The article referred to examples from Foursquare – when people used the Foursquare application on their mobile phones within a few blocks of Pacific Catch restaurant that  is running special offers, “a special offer popped up on their mobile phones: check in five times and earn a free shrimp ceviche or a Hawaiian poke. Another special rewarded customers who checked in on Foursquare with a free side of sweet potato fries.”


According to the article, these types of offers have helped snag new customers: more than 1,400 people have checked in at Pacific Catch more than 2,800 times.


In a conversation recently with FortiusOne’s Sean Gorman, we discussed their new mobile location analytics platform, Appcelerator, built on their GeoIQ platform. Appcelerator addresses the fact that mobile location developers’ customers want to see an ROI on their investment in couponing programs. 


A sample scenario was created for the sake of a demo of a mythical corporation named Pizzaland with 14 pizza locations. This business in the San Francisco Bay Area recently started participating in a mobile couponing service. They want to be able to see where those mobile coupons are being serviced, where redeemed, what kind of ROI they’re getting for investing in building this app into a mobile service and then bringing in some additional information that is used in context.


The app shows activity before 7 a.m. – people looking for coupons before work (represented as dots on a map); for lunchtime, you can see a lot of activity in the suburbs outside the city and then sit starts to pick up inside the city as they start to go into the city for lunch. The screen shows dots where people look for lunch deals and stays pretty active, then around the dinner hour, dots start to spread back out to the suburbs as people go back home to get dinner, and some people stay in the city.


Geolocation Services: Find a Smartphone, Find a Customer by Kermit Patterson, October 6, 2010, The New York Times (registration required)

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