In an interview with James Fairweather, Vice President of Architecture, Technology and Experience for Pitney Bowes Inc., he answered the following questions about the new collaboration on IBM’s “BlueMix” platform-as-a-service. This collaboration is designed to develop new hybrid cloud location intelligence services that help businesses unearth deeper customer insights based on geography, enabling them to deliver more personalized services and contextually relevant experiences.
1) Can you tell me how hybrid cloud location services are different than other location based services?
“Applications that need to leverage big data-residing in both public and private clouds, especially real-time data and analytics, benefit from hybrid cloud location services. For developers, it’s a system that significantly reduces the time needed to create an application. For businesses, it’s a system which allows line-of-business users to easily create applications without needing a high level of technical know-how.