Unmanned Aerial Systems is one of the disruptive technologies of this century. Whomever would have thought that small flying planes, that look very much like the hobbyist planes that people fly remotely, would someday take the role of carrier pigeons in delivering packages and also providing aerial surveillance, both on a government and citizen level.
Posts Tagged ‘imagery’
Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:
“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”
Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.
Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.
The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.
Recently I spoke with Mosaik Solutions’ John Gilmer, VP, Data Integrity, Brian McNamara, product manager, Todd Cotts, director, Product Management and Matt Oak, manager GIS department regarding their business and recent announcements.
Satellite imagery has undergone a paradigm shift in the past couple of years.
PDF3D 3D PDF conversion and publishing software has released their latest version update with more features of their advanced PRC technology for GIS users. The development timeframe has been speeded up to bring this technology to market early.
Laurie Jordan, Esri director of Imagery, talked about their long time relationship with Exelis at Esri UC, a top business partner. Esri has 2800 business partners. With Exelis Esri has seamless integration. “The meaning of platform has changed in a positive way,” said Jordan. “We positioned ArcGIS to disseminate imagery and to take imagery and turn it into useful information. This platform is now moving from just a desktop mobile and server, and cloud and focusing on this term Cloud based GIS. With the move to cloud the definition of platform has changed. The platform is an ecosystem of relationships of everything you can do with it. Through this platform we’ll be offering services, and it will be the new home for services and content including analytics – tools from ENVI are at the top of the list.”
The following is an interview with David Gonzales, software engineer for Exelis:
Big data and services to manage big data were among the hot topics of Esri UC 2013. Companies that provided these opportunities were in large part Esri partners.
As a result of the cloud and mobile/location intelligence, we can now ingest data that previously required an enormous amount of effort to be made usable. The question still remains as to who is qualified to access the data, but data now breaks out of its previous stagnancy with the growth of technology potential.
Who can use GIS now? Just about everyone.
Although the federal government was not well represented at the conference because of steep cutbacks, the products and services showcased catered to the federal, state and local governments, with disaster response, emergency preparedness, intelligence and other related fields. There is not a geospatial company out there that doesn’t tailor their application/server platform to that market.
Some of the companies visited that fall within these categories include:
Pictometry International Corp., inventor of measurable, aerial oblique imagery and analytics tools, launched Pictometry Integration for Autodesk AutoCAD Civil 3D 2013 and 2012 products at Autodesk University the last week of November. Now users’ high resolution geo-referenced aerial imagery can be accessed from directly within the AutoCAD Civil 3D workspace, enabling users to visualize and take measurements of real-world field environments, helping reduce the need for field visits. AutoCAD Civil 3D use has grown phenomenally over the past two-three years, and continues to climb, according to experts in the field. It will also certainly benefit Pictometry to gain access to Autodesk’s millions of users.