James Buckley, Pitney Bowes senior vice president and general manager, Location Intelligence, spoke to GISVoice this week about the recent launch of the Spectrum Spatial platform, built on MapInfo technology, that delivers advanced location intelligence for businesses to manage and deliver location data centrally.
Posts Tagged ‘location intelligence’
Location intelligence (LI) and near field communication (NFC) are helping marketers to get to know their customers in a way they never could before.
NFC and Location Intelligence – Direct Marketing
The market is ripe for Yellowfin Business Intelligence which offers new location intelligence, allowing inbound call data from customers to be analyzed as easily as their web data. The integrated Business Intelligence and Location Intelligence solution makes greater use of spatial data and targets customers like Jet Interactive, Australia’s leading inbound number provider. This company has integrated Yellowfin BI and LI to its Call Tracker solution. The system uses GIS to facilitate the visualization of customers’ call data and regional statistical and demographic data in conjunction with standard tabular data.