In October, Apple publicly announced its acquisition of its third mapping company since 2009 when it acquired C3 Technologies. C3 Technologies is a 3D mapping technology, Apple’s second acquisition of 3D mapping, after Poly9 was acquired last year.

Although it has just been announced, the acquisition actually occurred last year and is said to be worth around $240 million. The acquisition is expected to change Apple’s relationship with Google Maps, from which it outsources technology for its GIS mapping technology. This could ultimately really change mapping on the iOS platform.

Some pundits call C3 Technologies’ mapping solutions “Google Maps on steroids,” as the video shows.

Apple said that it is working on a crowdsourced traffic database to improve its traffic mapping service and speculation suggests that they will use their mapping database provided by Placebase, another of their acquisitions. This would mean cutting ties with Google, but that shouldn’t be happening any time soon as Apple recently renewed its partnership with Google.