Not everyone is embracing location based services, according to an article in Sunday’s New York Times.
Matt Galligan, CEO of SimpleGeo, a location technology company that sells technology to companies who build apps, said that sharing location becomes a simple cost-benefit analysis for most people. So for them there must be some kind of incentive to share specific information, like for shoppers receiving points or coupons.
Location services are catching on more quickly with young people, who have grown up posting personal information online, according to the article. “The magic age is people born after 1981,” said Mr. Altman of Loopt. “That’s the cut-off for us where we see a big change in privacy settings and user acceptance.”
According to Forrester Research, only 4 percent of Americans have tried location based services and 1 percent use them weekly. These statistics show that men comprise 80 percent of those users, with 70 percent between the ages of 19 and 35.
August 29, 2010, The New York Times (registration required)