Last week, Uber announced that it acquired deCarta, a small location based services (LBS) company. As Uber has made its name as the “ridesharing giant,” a company spokesman said that they hoped to improve Uber’s ETA times as well as carpooling service with the acquisition. It also will reduce the company’s reliance on Google and Apple.
Posts Tagged ‘smartphones’
Location-based sensor fusion will become a standard feature in as smartphones embrace constant, ubiquitous location, according to ABI Research’s report, “Location-based Sensor Fusion: Companies, Technologies, and Revenue Opportunities”. The report outlines how sensor fusion will evolve to support indoor location and the companies best placed to succeed in this space. Location-based sensor fusion will pave the way for the use of the “quantified self, ambient intelligence,” as well as provide huge potential around advertising and retail.
Findings from ABI Research show that the portable GPS-enabled device market is destined to hold its own because of the growth of dedicated HUD/eyewear, cycling and health/tracking devices. The market was not expected to do as well because of the continuing decline of PNDs, and the growing use of smartphones, smart watches and eyewear.
ABI Research’s quarterly GNSS Database forecasts the new and emerging markets for GPS-enabled devices, and where the opportunities lie in terms of device formats and vertical markets. The report also considers the impact of competitive formats such as smartphone applications, wearable sensors, smart watches, and smart eyewear, providing a complete picture of drivers and inhibitors in this market.
Senior analyst Patrick Connolly comments, “The overall market is forecast to grow from 33.3 million units in 2012 to 36.79 million in 2018, following a brief dip in 2013 as PND declines outweigh growth in other areas. Total revenues will undergo a brief period of fluctuation from 2013 to 2015, before rising to $7.14 billion in 2018.”
It looks as though Microsoft Corp. is moving into a paradigm shift with its move toward a $7 billion acquisition from Nokia to thrust it into the mobile market. Nokia will still remain a company after Microsoft buys the company’s handset business. While Microsoft is acquiring what Nokia is best known for, the Finnish company is holding on to two if its major businesses: networking and mapping. Microsoft has been hoping to take a slice of the mobile market from smartphone moguls Apple and Google, and meanwhile has been partnering with Nokia for three years.
Research and Markets announced this week the addition of the “GeoFencing: Enabling Location-Based Reminders, Ads, Promotions, Proactive Apps, Security & More”report to their offering.
What is GeoFencing? It is an application that runs automatically on your smartphone so that when you get near a relevant location, that location or vendor can target their services to you the user and to the location.
If you use your smartphone calendar and to-do list, GeoFencing will let you know you are passing a store that sells the item on your to-do list that you need. If you’re a retailer then GeoFending will run your shop’s app while a user is passing the store in that location, signaling him/her with an appropriate product suggestion. It is also good for advertisers, parents, for social networking, for interoffice communication, always letting you know of what or who nearby might be appropriate for you to talk to.
There are a number of hurdles yet to be scaled for GeoFencing, such as the fact that running the phone GPS might drain the device’s battery. Also, timing and the range of the GPS are factors.