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Creating real territories, with defined boundaries, is fundamental and crucial for many industries and for organizations of all sizes. Finding an application that allows you to create the territories that you want and in a straightforward way is harder than you would think. Especially if you want to do this on a budget as a startup, or if your alignment requires the territories to have equal characteristics such as sales or population.
Creating territories is usually driven by two key factors: necessity and/or fairness.