Mobile GIS & LBS
Matt holds an MSc in Geography and GIS. He has been working with clients solving problems with GIS for over 17 years. Matt founded WebMapSolutions whose mission is to put innovative, intuitive GIS driven applications into the hands of new and existing users.
A Review of the Mobile Market in 2011
December 5th, 2011 by Matt Sheehan
Overall Mobile Trends in 2011
Mobile in 2011 has been very much a case of hurry up and wait. Immature is maybe a better way to put it. The market remains consumer focused. Business’ have largely sat on the sidelines. Mobile software innovation has been somewhat limited, with too many copycat ideas; “I want to build a site like Foursquare”. Games continue to dominate. On the hardware front, things are evolving. Tablets were the most hyped item in 2011. Things have been hit and miss here. Notable misses include: the Blackberry Playbook (great platform but the screen is too small), the various split screen releases, and the lack of 3G on many tablets. The IPad2 and Galaxy stand out as hits. Smartphones have evolved. Releases like the Samsung Infuse with large 4.5″ high resolution screens, have vastly improved the user experience.
To summarise our overall thoughts:
1) Mobile is still a consumer focused market, with social networking etc
Businesses are looking at portions of enterprise apps being mobilized. Much of this is focused on 2012, and a maturing mobile market. B2C enablers will flourish as mobile web continues to gain importance as a channel. B2B will remain challenging.
Mobile GIS, LBS & Map Development Tools in 2011
Adobe have been one of the key development tool providers to get behind the mobile revolution. With their increasing focus on mobile AIR for installed mobile applications, and support for HTML5 for mobile web apps. Adobe are one of the companies leading the mobile charge. Many of the major mapping, spatial and location focused companies have turned their attention to mobile. ESRI have launched a number of mobile products to support their ArcGIS flagship. The free mobile app released to the Apple and Android markets, allows users to leverage ArcGIS online to visualize their spatial data. MapQuest have made some very interesting recent announcements, with a new mobile web release (m.mapquest.com), their MQVibe product (mqvibe.com) and release of their mobile Flash api. They provide a comprehensive array of mobile solutions. In the open source world Openlayers is turning its attention to mobile (http://trac.osgeo.org/openlayers/wiki/mobile). Mobile web tools are proliferating. It will be interesting to to test OpenLayers mobile as an installed application using Phonegap. A number of the newer location based service companies, such as Foursquare and SimpleGeo, have opend their apis. Making it possible, for example, to pass a lat/long or current location, and get back a list of venues nearby.
Mobile Software Trends in 2011
Mobile App Development in 2011 – Many Challenges
For developers there have been both opportunities and challenges. The maturing of HTML5, release of Adobe AIR for mobile, and opening of Android market (considerably reducing the pain of distributing mobile apps) have improved the life of mobile developers. Listing some of the challenges:
1) Project issues – changes in spec/scope creep, incomplete specs, and app complexity,
How are the Public and Private sectors using Mobiles?
Looking back on our year as a company we have had many mobile application development conversations. Ambitious entrepreneurs have formed at least half of these inquiries. Those with good ideas, and limited budgets, looking to better understand how to make these ideas a reality. We expected more media driven ideas; social media apps for example. Certainly there were plenty, but fewer then we expected. Which was a relief. Our real interest is larger scale enterprise mobile application development. Looking for better ways to improve enterprise efficiency using mobile. Both replacing and extending existing software processes. Long term mobile has the potential to change many of the processes within the enterprise. But, as was the case with the Internet, currently only small steps are being taken. We did notice a trend over the year, with more inquiries from larger enterprises. Many of these conversations were informational. But the trend was encouraging and bodes well for 2012. Key application discussions have been around data collection in the field and linking that to GPS location, dynamic data visualisation (GIS layers, routes, traffic), data editing, local search (what is near me). Below is a list of some of the industries/sectors we were approached by in 2011:
a) Forest service – Looking into use of mobile email and testing for GPS accuracy
Reflections on WebMapSolutions 2011 Mobile Business Strategy
Just as an aside from general discussions. We thought readers might be interested in how mobile application development companies like ours fared in 2011.
The PC based Web continues to dominate our activities. We’ve put much emphasis on mobile, since we feel this is where much of application development will be focused. But, as we have indicated above, we have found enterprise adoption slower than expected. From a business perspective our mobile strategy has been as follows:
1) Position the company as a mobile application development company focused on location; GIS, maps and location based services (LBS).
It is still hard to gauge the success of this strategy. Our blog has caused a noticeable uptick in Web traffic. Our Web site traffic has changed from 20 daily visits to over 150. Positioning ourselves as a location focused mobile app development company is in may ways redundant. Since most if not all mobile apps will take advantage of GPS and location. But we have had comments from potential clients that they were looking specifically for mobile location app experts. We have mixed feelings about the effectiveness of the free mobile app. The fact it is free and user configurable maybe problematic. But in each mobile store the mobile app gets a 4 star rating which we take a positive. Its purpose was simply to demonstrate the potential capabilities of a cross platform mobile GIS application. The demos have proven very powerful. Every mobile contract we have signed this year has been a direct result of a demo. Our partnerships we see as long term relations. We are particularly excited about our MapQuest and ESRI partnerships. Article writing we hope helps raises our profile as industry experts in mobile application development. We are now writing regular columns in two high circulation magazines.
With a core group, within the company, who can advise and consult with clients on their mobile strategy. And a network of highly skilled developers. We feel well positioned for what we expect to be a busy 2012.
Tags: 2011 mobile review, adobe AIR, arcgis, cross-platform, ESRI, GIS, IPad, iphone, mobile, mobile arcgis, mobile business strategy, Mobile Mapquest, Salt Lake mobile development company, smartphones, tablets, Utah mobile application developers