Mobile GIS & LBS 
Matt Sheehan
Matt holds an MSc in Geography and GIS. He has been working with clients solving problems with GIS for over 17 years. Matt founded WebMapSolutions whose mission is to put innovative, intuitive GIS driven applications into the hands of new and existing users. Showing ROI for your GISApril 16th, 2014 by Matt Sheehan
Return on investment or ROI is a slippery fish. Think about this. My daughters 6 month old uncomfortable football boots (soccer cleats in US) ripped apart last week. $70 down the drain. No doubt a poor ROI. My $120 Adidas boots sit gleaming in my closet. Sometimes gracing the field. But chronically underused. A poor ROI? Here lies our little conundrum. How do we define and measure ROI? If we have an expensive resource and it under-performs, we might suggest a poor ROI (the opposite might also apply in the case of over-performing). But what if we under-use or do not fully utilize a resource? Mobile cloud enabled GIS offers a world of possibilities. New low cost services are being released. Oodles of free applications are now available. Its your job to understand and apply. You want to provide field based staff new tools, executives cross operation data snapshots, focused Web applications. Its all here. Under-use is not an excuse to claim poor ROI. Today the possibilities are almost endless to do more with less; to demonstrate ROI on your GIS investments. Embrace and spread the word. Tags: Cloud, GIS, mobile, return on investment, ROI Categories: ArcGIS Online, Mobile ArcGIS, Web and mobile GIS |
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