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Archive for November 9th, 2015

Our GIS Emphasis Should be Business Outcomes not Maps

Monday, November 9th, 2015


Its time again to revisit maps. In the surprisingly popular blog post “Please stop calling me the mapping guy” I took exception at being pigeon-holed. I (we) are far more valuable to organizations than simply being seen as producers of maps. We are solution providers. Maps are simply a key output from our work: intuitive and easy to understand. In this post I will broaden the conversation.

Our GIS Emphasis Should be Business Outcomes not Maps

What are business outcomes? There are 5 key components:

1. Profitable growth
2. Customer engagement
3. Business sustainability
4. Productivity
5. Business agility

Five words: growth, engagement, sustainability, productivity, agility. Technology is a key driver behind business outcomes. Innovative organizations are looking for competitive advantages; how to do things better, more efficiently, faster. Business outcomes are not applicable just to private companies, all organizations are focused on improvement.

GIS should be one of the core technology drivers behind business outcomes. It should be a mission-critical business system. And yet adoption remains slow. Why?


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