Sales I hear you say. Yikes!
But its true: today we need to all be GIS salespeople. Why?
GIS is still our technology. Our little secret. The in-crowd get the value and power of a GIS. The multitude of questions GIS can answer. Business questions: saving money, making money.
Want your boss and colleagues to know your true value: sell GIS.
Want your GIS company to grow (exponentially): stop fishing in the same pool, go after the 90% who know nothing about GIS but (without knowing) need it desperately: sell GIS.