I asked Joe this question just the other day” “If I said location intelligence to you what would i be talking about?”.
Joe has an MBA and has been in sales all his life. New to GIS, Joe responded “No idea, I’m thinking it has something to do with business intelligence maybe”. Joe’s response to me brought home a nagging doubt i have had about our “new” GIS terminology: terms like ‘location intelligence’ and ‘location analytics’ only mean something to GIS folk.
We’ve spoken before many times in this blog about our GIS vernacular. That we need to speak in terms understood by a wider audience. Buffering, spatial joins etc are just not gonna cut it. Finally I am hearing more voices in our community talking about focusing on the problem, and avoiding talk about the technology.
That’s a huge step forward.