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Archive for May 23rd, 2016

How does GIS Cross the Divide?

Monday, May 23rd, 2016

We talk often in this blog about the increasing need for answers to WHERE questions. That is what a GIS provides. A common way to visualise the answers to these WHERE questions is through a map. Similar to a chart for spreadsheets. But today GIS lives in an odd place. It is still seen as a mapping solution and not a technology which solves business problems. How do we cross the divide and have GIS seen and used differently? That is the focus of this blog post.

What is the Problem?

I made this mistake the other day. We were in conversation with a real estate company who needed a mobile GIS app developed. They provided a rather confusing picture of what they needed, then asked for a demo from us. I decided to show some examples of mobile GIS functionality, just to help move the conversation forward. MISTAKE. What I should have done is dug deeper. Understood better myself (and maybe more importantly have them understand better) the problem they were trying to solve and the story. I should have followed more closely our from WHERE to THERE process. Showing things we think might interest a client is a mistake we all make. Understand and steer the conversation always towards the problem. How do you propose a solution if you don’t understand the problem?


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