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Archive for July 21st, 2016

The Rise and Rise of Location Technology

Thursday, July 21st, 2016


So has Pokemon Go finally put location technology on the map?

That is a terrible pun, but an interesting question. One worth exploring.

The Rise and Rise of Location Technology

Let’s start with what is location technology?

Leveraging the built in GPS your mobile device knows where you are at all times. That means it can find what and who is around you. How it does that is through location technology. As an example, fire up your favourite mapping app and ask the question “Where is the nearest gas station?”. The map magically shows all stations close to your current location. Now that is a simple question. How about something more complex. Show me all the homes for sale within a 5 mile radius of my current location which are priced under $200,000.

You get the idea. Location technology is focused on providing users the ability to display and query location based data. Maps are the most common display method. But is location technology the same as mapping technology? That is a tricky one. Both yes and no.

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