Anybody who reads this blog or attends my talks, will hear me use the term ‘where’. To me its the best way to describe what we do “answer where questions’. Focusing on the technology, as we have all been guilty of doing, does not work in today’s world. Talking about GIS and mapping is both confusing and misleading.
We are spatial business problem solvers trained to answer where questions
I am in Denver, honoured to be invited to be the keynote speaker at GIS in the Rockies. One of the themes of my talk was staying focused on the problem and not the technology. Stepping back from a client (internal or external) request and finding out first the problem. That means ‘Asking the why in the where’.
“I need you to create an XYZ map for me”.
“We need a quote on a mobile intelligent mapping app which does Y”