Getting Rich with GIS? That is just what Uber have done. They are one great example of an organization using the ability to answer a core ‘where’ question to build an incredible business.
Getting Rich with GIS
Let’s look at Uber. They have transformed the taxi industry. How?
By using the power of ‘where’ and maps.
Its hard sometimes to step out of our GIS-centric world and think more widely about the opportunities to solve non asset focused problems. Traditional applications of geospatial technology has centred on managing ‘stuff’: water valves, gas pipelines, roads etc. Obvious. But questions which revolve around ‘where’ are far wider than assets and infrastructure. On the surface these are less obvious. But scratch beneath the surface and you find innovators like Uber.