GIS and Commercial Real Estate Disruption In 2015
Commercial real estate (CRE) has been slow in adopting new technology. The expense involved, and the time required to learn how to use the technology as well as incorporate it into daily operations are common reasons. But in an ever more competitive environment, those not looking to improve their workflows are rapidly being left behind.
Commercial real estate is about closing deals. The smoother the process the better. New technology is helping to provide dramatic improvements in process. There are signs that 2015 will be a watershed year in terms of new technology and CRM.
Digital mapping is becoming increasingly more popular across the real estate industry. The technology itself has been experiencing rapid evolution, and is now more user-friendly, accessible and affordable. With the popularity of mobile devices, new apps are becoming available which provide access to both digital maps and location based analysis to CRM agents, brokers and clients.
In this article we will discuss some of the applications of digital mapping technology in CRM.