As the Mad Hatter says:
“I’m late. I’m late. For a very important data. No time to say hello, goodbye. I’m late. I’m late. I’m late.”
Ours is a Mad Hatters world. Fast paced. And getting faster. Decisions increasingly need to be made yesterday. In this blog post we will consider making business decisions fast and where GIS fits.
Can GIS Help the Mad Hatter?
I’m going to rephrase our question: Is GIS a 3 click solution? Is it a software solution which might help those who are moving quickly like the Mad Hatter….
My answer to this question is definitely YES. And definitely NO.
“Curiouser and curiouser!”
Why Yes – GIS IS a 3 click solution
Today GIS has become an in demand technology. Let me re-phrase that: more WHERE questions are being asked by more people. Traditional users of GIS have been swelled by the addition of non-GIS users. Business users in particular are looking for answers to questions traditional BI platforms cannot answer. People are realising GIS is far more than mapping technology. It can analyse and answers complex WHERE questions: Where should we open a new store? Where is our highest flood risk exposure? Where will be the greatest impacted areas of an oil spill?