There are many ways to market mobile apps. We Esri’s MarketPlace release new wanted to compare in this blog post the iStore versus ArcGIS MarketPlace for marketing and selling mobile apps.
We are a GIS focused development company. This is mapping technology in simple terms, or as we prefer to say location focused. GIS can be complex, often dealing with big data. Mobile and cloud technology have revolutionized the field, and are now widening the audience for GIS (routing, and mobile apps which show what or who is near somebody are two good examples of potential applications of the technology). A conundrum for companies like ours is how best to market the mobile apps we build, and provide trial versions of these apps. Sure the first choice might be the Android or Apple stores; maybe provide a watered down version of the app for free. Mistake. You will see many people downloading the app, but get little back. We have had an app in both stores for nearly two years now with over 40, 000 downloads. Apart for bragging rights – we launched the first ArcGIS Server and ArcGIS Online mobile apps in iStore- these apps have little benefited us.